One form of data optimization for marketing activities is when converting by phone the data of visitors who have already called or who visited the website. The increasing number of mobile phone users, the increasing number of visitors who contact a website to get more information or to make a purchase. As a businessman, of course, you have experienced the difficulty of contacting customers. How do you convert customers on the phone to buy products? On the other hand, if you require phone numbers that can give easy access for your customers to call your company acs call center, then you need to use the 1300 number.
Here are 7 golden ways that you can connect the conversions that occur in a conversation on the phone:
1. Define in advance the quality of leads
Identify the comparison between quality characteristics with leads that are not qualified to improve marketing and sales performance.
2. Marketing campaign optimization
Know from previous telephone data, what kind of marketing can increase sales. Campaigns that provide high levels of sales must continue.
3. Look again at the message you want to convey
Know in advance which products you want to promote by telephone and make sure you know the pain points to be included in the conversation. If there are customers who give more attention to a product, the product can be highlighted on the website.
4. Monitor competitive competitors
Knowing which competitors are the most common customers with your company can provide a lot of input. If the customer equates you with a competitor in a certain period, then it’s time to do different marketing by providing your distinguishing information with competitors.
5. Build a better buyer persona
Pay attention to the language used by each person with what products they like. This can be duplicated for better marketing.
6. Check the sales script
Every businessman will definitely update the content by conducting an A / B test. Do this also for the sales script, select the message that ultimately provides the biggest sales.
7. Identify effective forms of search
By tracking products or services during conversations with customers can provide more tangible evidence about the pain points experienced by customers.